Search is what you want right now. Search is watching, listening, and talking. Search isn’t just for text anymore; keeping an eye on the latest trends in this ever-changing field (and truly understanding those trends) is your key to the intent-driving kingdom. Naturally, the first people to capitalize on real-time search marketing have been the ones who know how to exploit it. With a hashtag (#) and a dream, anyone can pop into search results.
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