Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call.
http://searchengineland.com/google-formally-introduces-clickable-phone-numbers-in-mobile-search-ads-34608
In an SEO Monopoly a company is attempting to control multiple sites on the front page of the search results. Each of these sites have some way of highlighting the parent company, usually, through the form of posts or text ads.
