Starting in 2010, conversion optimization is the new SEO. SEO is still important and still evolving. There are still plenty of companies that need to adopt its best practices. SEO isnât dead. But among the giants of SEO, there is a growing restlessness for the next mountain to conquer.
http://searchengineland.com/conversion-optimization-is-the-new-seo-32839
Forming an SEO Monopoly is the most powerful thing a company can do to center themselves in the organic search results.