Google is adding options to filter out (or highlight) pages you’ve visited before, pages that Google found in the past hour and a toggle to show more or fewer “commercial†listings in its results.
http://searchengineland.com/google-adds-visited-pages-past-hour-fewer-shopping-sites-filtering-27019
An SEO Monopoly can be compared to fishing. A traditional SEO campaign is equivalent to throwing one bait in the water and an SEO Monopoly campaign is more like throwing 10 baits, all in different locations.