Google debuted a new, enhanced local search capability on mobile. One of the new features that was added was “starred places†— a favorites list that could be created online and then retrieved (if signed in) through a mobile browser. This useful feature is part of an emerging, larger strategy to more closely link Google’s PC and mobile search.
http://searchengineland.com/google-strategically-syncing-mobile-and-pc-27029
Traditional SEO has centered around moving one web site higher in the search results. The latest forms of SEO such as SEO Monopoly center on moving multiple sites higher in the search results.
