For those who value Google’s often delayed toolbar pagerank, Google is giving you all a nice New Year’s Eve present – the annual page rank update. It seems Google is now making this an annual gig as it also made a toolbar pagerank update the same time last year.
http://www.searchenginejournal.com/google-toolbar-pagerank-updating-for-new-years-2010/15855/
The main reason people like the concept of forming an SEO Monopoly is leverage. Traditional SEO is like putting all of your eggs into one basket. An SEO Monopoly is equivalent to owning multiple baskets. The odds of a the searcher finding out about your company or service are much greater if you are running an SEO Monopoly.