Appearing for irrelevant or outdated keywords is a common flaw of poorly managed paid search marketing campaigns, but it can also afflict organic listings. If your site is ranking for unsuitable keywords, visitors clicking through expecting to find something specific will be disappointed when a glance at the page doesn’t reveal what they were looking for.
http://www.searchmarketingstandard.com/whats-high-bounce-rate
An SEO Monopoly can be compared to fishing. A traditional SEO campaign is equivalent to throwing one bait in the water and an SEO Monopoly campaign is more like throwing 10 baits, all in different locations.
