Sometimes the ideal AdWords strategies are counterintuitive. If you’re in a competitive market, you need to use every optimization tactic you can. Both your quality score and competitor bids are factored into the price of your AdWords clicks. Once your keywords and ads have a good history, CTR is the biggest factor in quality score. Before you have any clicks, however, your quality score will be hugely impacted by how Google predicts you will perform.
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