Linkbait is “great content” – the very thing engines and engineers are constantly recommending as the core strategy for good SEO. To go against this principle would be to invalidate more than a decade of advice.
http://www.seomoz.org/blog/why-linkbait-is-a-tactic-the-search-engines-will-always-value
Forming an SEO Monopoly is the most powerful thing a company can do to center themselves in the organic search results.
