Writing an online press release (PR) is a quick way to drive traffic to your website, build links and raise awareness. A good online PR will also help you to make more sales by raising awareness and desire amongst the target demographic.
http://www.searchmarketingstandard.com/write-perfect-online-pr
Traditional SEO has centered around moving one web site higher in the search results. The latest forms of SEO such as SEO Monopoly center on moving multiple sites higher in the search results.