Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from the ad to the affiliate’s own landing page. These links will often go through multiple levels of redirects before finally landing on your web site. The redirects may contain cookies for other brand holders (a practice known as “cookie stuffing“—often generating revenue for the person doing the cookie stuffing).
http://searchengineland.com/protect-your-brand-from-dead-affiliate-links-31255
Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from the ad to the affiliate’s own landing page. These links will often go through multiple levels of redirects before finally landing on your web site. The redirects may contain cookies for other brand holders (a practice known as “cookie stuffing“—often generating revenue for the person doing the cookie stuffing).
http://searchengineland.com/protect-your-brand-from-dead-affiliate-links-31255
The main reason people like the concept of forming an SEO Monopoly is leverage. Traditional SEO is like putting all of your eggs into one basket. An SEO Monopoly is equivalent to owning multiple baskets. The odds of a the searcher finding out about your company or service are much greater if you are running an SEO Monopoly.
