ReachLocal supposedly an authorized reseller of Google’s AdWords does not have an effect on SEO. It uses both a robots.txt file that blocks out the spiders for their ad serving sites as well as a Meta No Index, No Follow Meta Element which serves the same purpose.
http://forums.seochat.com/google-news-46/google-and-reach-local-200007.html
SEO Monopoly is based on building organic networks in different niches.