The snippet in a SERP is produced by an algorithm and may differ from the description. The exact snippet in any case will be influenced by the keywords the searcher used. You may not be able to influence what actually appears in any given case.
http://www.cre8asiteforums.com/forums/index.php?showtopic=73643
An SEO Monopoly can be compared to fishing. A traditional SEO campaign is equivalent to throwing one bait in the water and an SEO Monopoly campaign is more like throwing 10 baits, all in different locations.
