There are a variety of ways in which a social campaign can contribute to your performance in search engines, regardless of what these recent deals might produce. Like Lee Odden of Top Rank Online Marketing recently discussed with WebProNews, you can optimize your social content.
http://www.webpronews.com/topnews/2009/11/20/if-you-care-about-search-you-must-care-about-social-media
An SEO Monopoly can be compared to fishing. A traditional SEO campaign is equivalent to throwing one bait in the water and an SEO Monopoly campaign is more like throwing 10 baits, all in different locations.