It’s like every SEO marketer decided that “social media,” was the ticket to a sweet consulting gig. It’s important to distinguish that the people who have championed the cause for social computing are often deeply involved with the “social media” community.
http://www.readwriteweb.com/archives/redux_lets_move_away_from_social_media_and_get_dow.php
Retail SEO is becoming more complex. Major organizations are seeing the need to form SEO Monopolies under brand names, product names, and strategic keywords.