Mobile search continues to explode. According to eMarketer, mobile search spending will grow 81% over the next two years. So there’s no better time to get a jump start on your mobile search campaigns.
http://www.searchenginejournal.com/5-steps-to-launching-a-mobile-search-campaign/18153/
Forming an SEO Monopoly is the most powerful thing a company can do to center themselves in the organic search results.