Translating keywords is by far the most dangerous trap of all in international SEO rather than the technical hosting issues or the cultural risks – not appreciating that ‘keywords’ cannot be translated is rule number one.
http://www.toprankblog.com/2009/10/top-10-pitfalls-of-international-seo/
Traditional SEO has centered around moving one web site higher in the search results. The latest forms of SEO such as SEO Monopoly center on moving multiple sites higher in the search results.