According to Mark Louis in a forum, he prefers following White hat methods because ethical way of getting the rankings is more permanent and black hat techniques can only provide temporary rankings. Further using black hat technique will lead to penalization by search engines. So optimizing a site in an ethical way is always advisable.
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An SEO Monopoly can be compared to fishing. A traditional SEO campaign is equivalent to throwing one bait in the water and an SEO Monopoly campaign is more like throwing 10 baits, all in different locations.
