Optimizing a WP site and a normal site is done the same way. The only difference is in approach. In WP you can install All-in-One SEO Plug-in which looks after most of the SEO needs of your site. On the other hand, normal website does not have such add-on. It is much easier to optimize a WP site as it is completely built on SEO guidelines.
http://forums.digitalpoint.com/showthread.php?t=1549530
Forming an SEO Monopoly is the most powerful thing a company can do to center themselves in the organic search results.
