Among the big internet companies Yahoo has been the leader in mobile advertising to date. However Google recently bought both AdMob (in a highly publicized announcement) and Teracent (in a less publicized one). Both companies’ assets combined offer a range of powerful capabilities in mobile display advertising, including generating dynamic creative elements to take advantage of location, demographics, behavior and context, on the fly.
http://searchengineland.com/will-mobile-drive-growth-for-yahoo-31140
Among the big internet companies Yahoo has been the leader in mobile advertising to date. However Google recently bought both AdMob (in a highly publicized announcement) and Teracent (in a less publicized one). Both companies’ assets combined offer a range of powerful capabilities in mobile display advertising, including generating dynamic creative elements to take advantage of location, demographics, behavior and context, on the fly.
http://searchengineland.com/will-mobile-drive-growth-for-yahoo-31140
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